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Guy Hanson

Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Posts by Guy Hanson

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Email Radar: What Apple’s September 2026 Release Means for Email

Speaking Fluent ROI: Return on Investment vs. Relationship

Speaking Fluent ROI: Financial KPIs for Email

Email Radar: Pixel Tracking is Officially Dying in Europe—What This Means Globally

Email Radar: Chrome’s New “Email Verification Protocol”

The 2026 DMA Email Benchmark Report: What the Numbers Really Mean for Revenue

Setting the Standard: DMARC’s New Upgrade Explained

$42 Million a Day: The Real Cost of Election Season on Email

What’s Really Behind Gmail’s Open Rate Drop — And What to Do About It

10 Mother’s Day Email Campaign Tactics for Both Sides of the Pond

Email Glow Up: How Gmail’s New Address Change Feature Impacts Email Marketers

Adding Fool to the Fire: How to Strike a Balance with April Fools Email Campaigns

Love Me Do: A 2026 Valentine’s Email Review

Your Link Has Expired: The Impact of SFMC’s Recent Security Incident

You Can’t Spell “Email” without “AI”: How to Stay Ahead in 2026’s AI-Driven Email Marketing Landscape

DMA Awards 2025: Email Marketing’s Most Magical Night

While We’re on the Subject: 10 Ways to Fix Your Subject Lines Before Black Friday

Smarter, Not Sneakier: The Right Way to Use AI in Email Marketing

The Dangers of Misleading Subject Lines: “Sale Ends at Midnight” and Other Legal Pitfalls 

Unlocking Email Accessibility for All: What the European Accessibility Act (EAA) Means for Your Campaigns

Email Experts Round Table Review: 2024’s Impact and 2025’s Potential

DMA Awards 2024: Gold Medal Email Performance

Yahoo’s Take on Key Email Developments in 2024

Business Logos in Apple Mail—Now Easy as ABC!

Gmail & Yahoo’s New Sender Requirements: Answering the Big Remaining Questions

The True Value of Email Insurance: How One Sender Saved Their Black Friday Campaigns

New Sender Requirements from Gmail and Yahoo: Ready or Not, Here They Come!

Email Deliverability in 2023: Are You Headed for a Successful Black Friday…or a Black Hole?

Countdown to Apple LTP: Preparation Tips, Testing Strategies, and Unintended Consequences 

A Deep Dive into Apple’s Link Tracking Protection: Should Email Marketers Be Worried?

Email Through the Eyes of Consumers: New Findings from the 2023 Consumer Email Tracker Report

It’s Not Just You—Email Deliverability is Getting Harder!

Great in Germany: German Email Marketing Tactics All Senders Should Use

Tougher Than the Rest: The Financial Services Email Challenge

The Dangers of ChatGPT: Great Personalization Tool or Great Phishing Technology? 

Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

The Definitive List of Top Email Trends in 2023

What’s Next for Email? Three Email Marketing Leaders Share Their Predictions for 2023

Read these best practices for email accessibility, from Validity.

Email Accessibility 101: Best Practices for Email Marketers

Ethical & Exceptional Email: How to Rank Top for Both

The Long Arm of the Law

Email: The Swiss Army Knife of Marketing

How Will Apple’s Mail Privacy Protection in iOS 15 Affect Email Marketing?

King for a Day, King for an Email Lifetime

Keeping Track of Consumer Engagement

Big GDPR Penalties are Rolling In

DMA Awards: Dare to be Judged…and to Judge

Learnings from Journey to the Inbox: Retail Reality

Towards LGPD and Beyond – Legal Bases for Email Marketing

10 Great Reasons to Spend More on Your Email Program!