Advanced deliverability tools that enhance your Litmus workflows.
April 2, 2026
Every April 1st, I scan my inboxes to catch the senders who are having a little fun with their customers. This year did not disappoint. Before we get to the examples, here’s a bit of history. We’re not entirely sure how April Fool's Day started—it possibly traces back to ancient Rome—but the modern version may date back to 16th-century France, when Charles IX decreed that the new year...
March 17, 2026
We’ve all been there: You spend weeks on an email campaign, putting together flawless creative and a punchy call-to-action. You hit send, only to realize half...
March 6, 2026
Key takeaways Email list validation automation is crucial for ensuring deliverability and maximizing the effectiveness of your email marketing campaigns. Automating email list validation delivers...
February 18, 2026
After the rush of Black Friday and Cyber Monday, Valentine’s Day marks the first holiday when email marketers get back in the saddle. As a professional...
February 2, 2026
Key takeaways Salesforce Marketing Cloud (SFMC) experienced a major security incident that expired all email links generated before January 21, causing widespread disruptions. The...
February 1, 2026
Key takeaways: Real-time verification filters out inaccurate contacts or mistakes at the moment of entry, protecting data quality and improving conversion rates from...
January 28, 2026
Key takeaways: Bot clicks are on the rise and can distort email marketing metrics, making it harder to measure real engagement. Instant clicks,...
January 27, 2026
Key takeaways: Scaling your email marketing efforts is key to driving consistent revenue growth and turning unpredictable marketing chaos into actionable results. A strong...
January 23, 2026
Key takeaways: AI will reshape email marketing jobs by automating content creation, requiring marketers to focus on strategy, quality assurance, and brand voice. Mailbox provider...
Key takeaways: Keeping your CRM data in good shape takes ongoing care—it's not a one-and-done fix. With the right monitoring framework in place, you...