Validity Blog

March 6, 2026

The Benefits of Email List Validation Automation

Key takeaways Email list validation automation is crucial for ensuring deliverability and maximizing the effectiveness of your email marketing campaigns. Automating email list validation delivers measurable benefits, including improved campaign return on investment (ROI), segmentation, operational efficiency, and list quality. Implementing a successful automation strategy requires auditing your current data, selecting a secure verification service, integrating solutions...

By Validity

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Email Deliverability

February 18, 2026

Love Me Do: A 2026 Valentine’s Email Review

After the rush of Black Friday and Cyber Monday, Valentine’s Day marks the first holiday when email marketers get back in the saddle. As a professional...

By Guy Hanson (VP, Customer Engagement)

Email Security and Authentication

February 2, 2026

Your Link Has Expired: The Impact of SFMC’s Recent Security Incident

Key takeaways Salesforce Marketing Cloud (SFMC) experienced a major security incident that expired all email links generated before January 21, causing widespread disruptions. The...

By Guy Hanson (VP, Customer Engagement)

Email Marketing

January 28, 2026

Are These Clicks for Real? The Rise of Bot Clicks and What Marketers Can Do About It

Key takeaways: Bot clicks are on the rise and can distort email marketing metrics, making it harder to measure real engagement. Instant clicks,...

By Megan Farquharson (Email Strategist)

Email Marketing

January 27, 2026

Break Through the Ceiling: How Validity Helps Marketers Scale

Key takeaways: Scaling your email marketing efforts is key to driving consistent revenue growth and turning unpredictable marketing chaos into actionable results. A strong...

By Matt Shore (Content Marketer)

Email Deliverability

January 23, 2026

12 Expert Email Marketing Predictions for 2026 

Key takeaways: AI will reshape email marketing jobs by automating content creation, requiring marketers to focus on strategy, quality assurance, and brand voice. Mailbox provider...

By Matt Shore (Content Marketer)

January 23, 2026

What is Data Quality Monitoring? How to Keep Your CRM in Shape

Key takeaways: Keeping your CRM data in good shape takes ongoing care—it's not a one-and-done fix. With the right monitoring framework in place, you...

By Validity

January 20, 2026

Stop Data Decay From Quietly Draining Your Revenue

Data decay is the natural process by which your customer data becomes outdated, incomplete, or inaccurate over time. People change jobs, companies restructure, and...

By Validity

January 16, 2026

Data Standardization: How to Create Consistency Across Your Records

Your customer relationship management (CRM) system is key to understanding your customers, personalizing their experiences, and driving revenue. However, inconsistent data makes it difficult...

By Validity

January 16, 2026

Data Timeliness: Why Fresh Data is Your Most Valuable Asset

If you aren’t actively maintaining your database, a significant portion of your marketing budget is likely being spent trying to reach people who aren't...

By Validity