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The 2026 DMA Email Benchmark Report: What the Numbers Really Mean for Revenue

In a channel as competitive as email, "good" is a moving target. This year's DMA (Data & Marketing Association) UK Email Benchmarking Report, sponsored by Validity, gives us the clearest read yet on where the bar sits and what separates good programs from great ones, taking advantage of the massive revenue uplift this channel...

By Guy Hanson (VP of Customer Engagement)

What Our Own AI Journey Taught Us About Trust, Data, and Tools That Don’t Talk to Each Other

Every product has an origin story. Ours started with a gap we couldn't ignore: the AI conversation happening across our industry was miles...

July 1, 2026

A New Look. A Bigger Vision. Welcome to Validity Engage.

If you've visited Validity.com lately, you've probably done a double take. It looks different—cleaner, bolder, and a lot more like where we're headed than...

June 9, 2026

The CMO’s Guide to Building a Data-Driven Marketing Team

The CMO role has changed. Not gradually—fundamentally. Where once marketing leadership meant owning the brand narrative and managing creative output, today it...

June 4, 2026

Setting the Standard: DMARC’s New Upgrade Explained

Email authentication underpins the identity relationship between senders and subscribers. It validates that emails genuinely came from the domains they claim to represent, protecting recipients from spoofing and...

May 28, 2026

$42 Million a Day: The Real Cost of Election Season on Email

During high-volume sending periods, inbox placement isn't just determined by how good your own email program is—it's shaped by everything happening in the ecosystem around you. Take Black...

May 15, 2026

What’s Really Behind Gmail’s Open Rate Drop — And What to Do About It

Is Gmail depressed, or is it just the open rates? Email senders are reporting major drops in Gmail open rates over the past few months—some Validity customers are seeing...

May 4, 2026

The True Story of Email Authentication and How to Untangle the Acronyms

If you've spent any time thinking about email deliverability, you've probably heard the term "email authentication" thrown around. But what does it actually mean? Why does it matter to your email program?

May 1, 2026

The Beginner’s Guide to Setting Up Email Infrastructure That Actually Works

[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"][et_pb_text admin_label="Text"]So, you've got a great email campaign ready to go. The copy is sharp, the design is snappy, and you're...

May 1, 2026

How to Set Up an SPF Record in 5 Simple Steps

It might shock you to learn that 80 to 95 percent of all cyberattacks begin with a phishing email. With artificial intelligence...

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