August 12, 2026
Every AI initiative I've watched fail didn't fall flat because the technology broke. It failed because the organization around it wasn't ready. The data was dirty, the teams weren't aligned, or a pilot that looked great on a slide couldn't survive at scale. I've spent the last couple of years leading Validity's own...
July 29, 2026
Validity is committed to leveraging our research, data, and MBP partnerships to keep the marketing ecosystem informed. The headline: Google is...
July 28, 2026
Every CMO has made the case that email delivers the clearest ROI of any channel in the mix. Unfortunately, that argument is...
July 17, 2026
In a channel as competitive as email, "good" is a moving target. This year's DMA (Data & Marketing Association) UK Email Benchmarking Report,...
Every product has an origin story. Ours started with a gap we couldn't ignore: the AI conversation happening across our industry was miles...
July 1, 2026
If you've visited Validity.com lately, you've probably done a double take. It looks different—cleaner, bolder, and a lot more like where we're headed than...
June 9, 2026
The CMO role has changed. Not gradually—fundamentally. Where once marketing leadership meant owning the brand narrative and managing creative output, today it...
June 4, 2026
Email authentication underpins the identity relationship between senders and subscribers. It validates that emails genuinely came from the domains they claim to represent, protecting recipients from spoofing and...
May 28, 2026
During high-volume sending periods, inbox placement isn't just determined by how good your own email program is—it's shaped by everything happening in the ecosystem around you. Take Black...
May 15, 2026
Is Gmail depressed, or is it just the open rates? Email senders are reporting major drops in Gmail open rates over the past few months—some Validity customers are seeing...