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Email Deliverability

Love Me Do: A 2026 Valentine’s Email Review

After the rush of Black Friday and Cyber Monday, Valentine’s Day marks the first holiday when email marketers get back in the saddle. As a professional email nerd, I’m always fascinated by holiday sending trends. This year, however, I was especially keen to dive deeper due to the recent changes at Gmail. As expected, these shifts impacted senders’ Valentine’s Day performance—both directly...

By Guy Hanson (VP, Customer Engagement)

Your Link Has Expired: The Impact of SFMC’s Recent Security Incident

Key takeaways Salesforce Marketing Cloud (SFMC) experienced a major security incident that expired all email links generated before January 21, causing widespread disruptions. The...

January 28, 2026

Are These Clicks for Real? The Rise of Bot Clicks and What Marketers Can Do About It

Key takeaways: Bot clicks are on the rise and can distort email marketing metrics, making it harder to measure real engagement. Instant clicks,...

January 27, 2026

Break Through the Ceiling: How Validity Helps Marketers Scale

Key takeaways: Scaling your email marketing efforts is key to driving consistent revenue growth and turning unpredictable marketing chaos into actionable results. A strong...

January 23, 2026

12 Expert Email Marketing Predictions for 2026

Key takeaways: AI will reshape email marketing jobs by automating content creation, requiring marketers to focus on strategy, quality assurance, and brand voice. Mailbox provider...

January 23, 2026

What is Data Quality Monitoring? How to Keep Your CRM in Shape

Key takeaways: Keeping your CRM data in good shape takes ongoing care—it's not a one-and-done fix. With the right monitoring framework in place, you...

January 20, 2026

Stop Data Decay From Quietly Draining Your Revenue

Data decay is the natural process by which your customer data becomes outdated, incomplete, or inaccurate over time. People change jobs, companies restructure, and...

January 16, 2026

Data Standardization: How to Create Consistency Across Your Records

Your customer relationship management (CRM) system is key to understanding your customers, personalizing their experiences, and driving revenue. However, inconsistent data makes it difficult...

January 16, 2026

Data Timeliness: Why Fresh Data is Your Most Valuable Asset

If you aren’t actively maintaining your database, a significant portion of your marketing budget is likely being spent trying to reach people who aren't...

December 30, 2025

Common Email Infrastructure Setup Mistakes

Key takeaways: Proper email infrastructure setup involves authentication to help prevent phishing and spoofing. Neglecting sender reputation management negatively impacts inbox placement. Maintaining...

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