October 20, 2026
There’s an old saying that those who fail to learn from history are doomed to repeat it —and it certainly applies to email marketing. Each year’s big learnings from events like Black Friday shape the following year’s tactics and (hopefully) drive an ongoing cycle of improved performance and revenue. With this year’s holiday...
September 28, 2026
Your email list isn’t something you build once and move on from—it’s constantly changing (and decaying). People switch jobs, inboxes get abandoned, and domains expire....
September 18, 2026
In the first installment of this series, we covered the essential financial KPIs every marketing leader should measure and report...
September 11, 2026
When Google's Dan Givol joined us for a recent State of Email webinar, he declared himself a big...
June 9, 2026
The CMO role has changed. Not gradually—fundamentally. Where once marketing leadership meant owning the brand narrative and managing creative output, today it...
April 24, 2026
You can design a beautiful email with carefully targeted messaging, but without email verification, you could be making an expensive mistake. Many email marketers...
January 23, 2026
Key takeaways: AI will reshape email marketing jobs by automating content creation, requiring marketers to focus on strategy, quality assurance, and brand voice. Mailbox provider...