State of CRM Data Report 2026

We surveyed 500 marketers worldwide to dig deep into the relationship between CRM data and AI—and how marketing leaders are managing it.

As more teams rush to adopt agentic AI, the quality of CRM data—that often fuels these tools—stops being an IT or Marketing Ops problem and becomes a boardroom-level risk.

We surveyed 500 marketers worldwide to dig deep into the relationship between CRM data and AI—and how marketing leaders are managing it.

You’ll learn about:

The cost of poor CRM data for organizations.
How AI adoption outpaces data readiness.
Mistakes AI doesn’t catch—and who is acting on them.

Download now.

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