Everest

Hidden Metrics of Email Deliverability

INDUSTRY BENCHMARKS FOR 7 KEY MEASUREMENTS

It goes without saying that today’s email marketer needs to make data-driven decisions to be successful. But what if we said there were “hidden” engagement metrics that mailbox providers use to determine whether an email campaign should be sent to spam?

In this report, we uncover the 2016 industry benchmarks for seven key measurements, including:

  • A detailed overview of the hidden metrics and how they are calculated
  • The effects each metric has on your email program
  • Industry specific rates by quarter for each metric

Download the report to see how your program compares.

Download the Report

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time