October 20, 2026
There’s an old saying that those who fail to learn from history are doomed to repeat it —and it certainly applies to email marketing. Each year’s big learnings from events like Black Friday shape the following year’s tactics and (hopefully) drive an ongoing cycle of improved performance and revenue. With this year’s holiday...
July 17, 2026
In a channel as competitive as email, "good" is a moving target. This year's DMA (Data & Marketing Association) UK Email Benchmarking Report,...
February 18, 2026
After the rush of Black Friday and Cyber Monday, Valentine’s Day marks the first holiday when email marketers get back in the saddle. As a professional...
January 28, 2026
Key takeaways: Bot clicks are on the rise and can distort email marketing metrics, making it harder to measure real engagement. Instant clicks,...
December 18, 2025
Ah yes, the industry’s favorite topic: AI. It’s everywhere—every webinar, every keynote, every LinkedIn debate. AI has introduced exciting features that marketers have eagerly embraced, especially for tasks...
December 12, 2025
Every December, we look forward to the DMA Awards hosted by the Data & Marketing Association in London. It’s a night to celebrate the year’s most groundbreaking...
October 3, 2025
Gmail is shaking things up again just in time for the peak holiday season! When Gmail originally...