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Adding Fool to the Fire: How to Strike a Balance with April Fools Email Campaigns

Key takeaways: Humor is a proven driver of purchase intent, but April Fools email campaigns require careful alignment with your brand, audience, and industry. Misleading subject lines—even as jokes—can carry legal and deliverability consequences.

By Guy Hanson (VP of Customer Engagement)

Bad Email Deliverability isn’t an IT Problem—It’s a Customer Experience Problem!

We’ve all been there: You spend weeks on an email campaign, putting together flawless creative and a punchy call-to-action. You hit send, only to realize half...

January 20, 2026

Stop Data Decay From Quietly Draining Your Revenue

Data decay is the natural process by which your customer data becomes outdated, incomplete, or inaccurate over time. People change jobs, companies restructure, and...

December 30, 2025

Common Email Infrastructure Setup Mistakes

Key takeaways: Proper email infrastructure setup involves authentication to help prevent phishing and spoofing. Neglecting sender reputation management negatively impacts inbox placement. Maintaining...

December 30, 2025

Why Email List Quality Matters

Key takeaways: A high-quality email list—made up of engaged, permission-based, and accurate contacts—improves campaign performance, reduces bounces, and maximizes return on investment. Ongoing list...

December 12, 2025

DMA Awards 2025: Email Marketing’s Most Magical Night

Every December, we look forward to the DMA Awards hosted by the Data & Marketing Association in London. It’s a night to celebrate the year’s most groundbreaking...

October 16, 2025

How Major Providers Like Google, Microsoft, and Apple Sort Your Inbox

Gone are the days when all emails landed in one giant inbox pile. Today’s inboxes are smarter, using tabs and categories to sort...