Surviving the Inbox Scam-pede: How to Navigate the Wacky World of Email Scams
In today’s email ecosystem, marketers and subscribers alike share a common fear: the email scam. When brands fall victim to scams, they risk losing money, their reputations, and their subscribers’ trust.
Subscribers have just as much to lose.
Emails that promise everything from weight loss solutions to untold riches creep into mailboxes...