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The Path to Validity Engage: Three Ways to Think About AI, Before You Think About Tools

Every AI initiative I've watched fail didn't fall flat because the technology broke. It failed because the organization around it wasn't ready. The data was dirty, the teams weren't aligned, or a pilot that looked great on a slide couldn't survive at scale. I've spent the last couple of years leading Validity's own...

By Matt Gore

The Path to Engage: What Our Own AI Journey Taught Us About Trust, Data, and Tools That Don’t Talk to Each Other

Every product has an origin story. Ours started with a gap we couldn't ignore: the AI conversation happening across our industry was miles...

December 18, 2025

You Can’t Spell “Email” without “AI”: How to Stay Ahead in 2026’s AI-Driven Email Marketing Landscape

Ah yes, the industry’s favorite topic: AI. It’s everywhere—every webinar, every keynote, every LinkedIn debate. AI has introduced exciting features that marketers have eagerly embraced, especially for tasks...

November 5, 2025

How to Get the AI Robots to Like Your Black Friday Emails

AI in email marketing has been a topic of discussion for years. But in the past few months, it’s truly exploded—just in time...

September 5, 2025

Smarter, Not Sneakier: The Right Way to Use AI in Email Marketing

In recent years, marketers have flocked to AI—but their audiences aren’t quite sold. Martin Sorrell, founder of the global WPP advertising empire,...

February 19, 2025

Top 6 Learnings From Building My First Agentforce Agent

Agentforce has taken the Salesforce and AI world by storm, aiming to revolutionize a user’s day-to-day tasks through agentic workflows. Over...