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Email Engagement

What's Really Behind Gmail's Open Rate Drop — And What to Do About It

Is Gmail depressed, or is it just the open rates? Email senders are reporting major drops in Gmail open rates over the past few months—some Validity customers are seeing quarter-over-quarter drops of 30 percent or more. Validity's own engagement data confirms it: Gmail image loading activity—including tracking pixels—dropped by roughly one third in late November 2025.

By Guy Hanson

The Beginner’s Guide to Setting Up Email Infrastructure That Actually Works

So, you've got a great email campaign ready to go. The copy is sharp, the design is snappy, and you're excited to hit send....

December 15, 2025

Peek Behind the Curtain: How Email Marketers Should Use Yahoo’s New Sender Hub Insights and Google Postmaster Tools v2

If you’ve been paying attention lately, you might have noticed a significant influx of updates from mailbox providers—and they’re not done yet! Yahoo and Gmail have...

October 29, 2025

Did Apple Forget How to Count? What the Jump from iOS 18 to iOS 26 Means for Marketers

If your phone is still running iOS 18.7, but you’re hearing buzz about iOS 26, you might be wondering: what happened to iOS...

October 3, 2025

Gmail Updates Marketers Need to Know: Purchase Tracking and ‘Most Relevant’ Promotions

Gmail is shaking things up again just in time for the peak holiday season! When Gmail originally...

September 26, 2025

Why Gmail’s New Manage Subscriptions Feature Matters to Email Marketers

Gmail has made it easier for their users to unsubscribe from unwanted email programs—and email marketers should be grateful! Easier unsubscribes should...

September 5, 2025

Smarter, Not Sneakier: The Right Way to Use AI in Email Marketing

In recent years, marketers have flocked to AI—but their audiences aren’t quite sold. Martin Sorrell, founder of the global WPP advertising empire,...