Advanced deliverability tools that enhance your Litmus workflows.
April 13, 2023
Stop! Before you design your next email campaign, I challenge you to develop a clear purpose and measurable goals for it. Are...
April 6, 2023
Email marketers of financial services and products (FS) have it much, much harder when it comes to achieving great deliverability. In Validity’s newly released
April 4, 2023
The cohesion of omnichannel marketing strategies has become increasingly important in 2023. Consumers now have multiple opportunities to connect with brands over...
March 2, 2023
Confession time: My smartphone has become an integral part of my daily life. It lets me keep in touch with my family, take...
February 27, 2023
OpenAI’s ChatGPT has taken the world by storm. Apart from the millions of people who have already tried it, email service providers...
February 22, 2023
Some brand messages are best shown, not told. Audiences are tired of scrolling through walls of text and reading paragraphs-long emails—you...
February 13, 2023
Valentine’s Day is one of the biggest events on the email marketing calendar. This year, US consumers are forecast to spend $26...
February 2, 2023
The world of email rarely pauses to take a breath—especially at the start of a new year. After all, a new year...
January 26, 2023
Workflows are an integral component of successful email marketing. They help your team provide a more fulfilling...
January 24, 2023
Think your email marketing strategy is good enough to tackle the challenges this year has in store? There’s only one way to find out—and...