CRMs, CDPs, ESPs, and Everest: Demystifying the Martech Stack
Marketers know that acronyms abound in the email ecosystem. In this blog post, we’re expanding beyond deliverability ABCs and diving into those of the MarTech stack: ESPs, CRMs, CDPs, and of course, Validity’s Everest platform.
With so many MarTech options available, it's easy for marketers to feel overwhelmed. In today’s economic climate, marketing...