Deliverability

Inbox placement and reputation are critical to the success or failure of your email marketing program and your email return on investment. We help email marketers maximize their subscriber reach by providing the data and insights you need to ensure emails get to the inbox.

Performance is a top priority

The deliverability landscape is changing, but that doesn’t mean it has to be hard to reach your subscribers’ inboxes. Email is a vital part of the way you communicate and build relationships with your customers, so ensuring you have extensive knowledge on the performance of your emails is a top priority.

Why is deliverability insight critical?

There might be issues with your email program you don’t have the visibility to solve right now.

You’re experiencing a drop in engagement rates, like opens and clicks, and you don’t know why.

You’re seeing an increase in email bounces but don’t know how to combat it.

You want a deeper understanding of how you’re placing with mailbox providers but can’t figure out how to see it.

You examine the metrics you currently monitor but can’t find the root cause and the solution to what’s plaguing your program.

With Return Path from Validity, our data-driven solutions help email marketers understand their deliverability and take action to reach your subscriber’s inbox. This allows you to connect with more customers to drive awareness and revenue.

“With Return Path, we have achieved a key priority: a level of deliverability that is truly stable, unaffected by our peak activity periods. Our CRM teams now have peace of mind while they work and can focus on marketing innovations. Return Path also plays an important consultancy role, offering advice on all aspects of our marketing strategy.”

Aurélie Bilard, Head of CRM & Web Projects, Rogers

Return Path Platform

Differentiate between inbox and spam folder placement, giving you the most accurate and comprehensive information regarding your deliverability. Uncover and improve your sender reputation and see the metrics that mailbox providers are using to evaluate your email program.

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Certification

Reach more subscribers and increase revenue by receiving exclusive data and mailbox provider benefits.

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BriteVerify from Validity

Verify and clean your subscriber list to reduce bounced emails and improve deliverability to the inbox.

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Reaching the inbox doesn’t have to be a challenge.

With Return Path from Validity, we help ensure your delivered messages are actually delivered to the inbox, not the spam folder, increasing customer engagement and email program ROI.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of satisfied Salesforce administrators

GridBuddy

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time