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Email Security and Authentication

Validity Blog



August 1, 2024

How to Set Up an SPF Record in 5 Simple Steps

It might shock you to learn that 80 to 95 percent of all cyberattacks begin with a phishing email. With artificial intelligence...

By Danielle Gallant and Aaron Oppliger

April 29, 2024

What’s New with Google Postmaster Tools?

It’s been an exciting year for email marketing, with Gmail and Yahoo making new changes to help curb spam and enhance...

By Megan Farquharson

November 29, 2023

New Sender Requirements from Gmail and Yahoo: Ready or Not, Here They Come!

The November edition of our monthly State of Email webinar series focused on the new...

By Guy Hanson (Vice President, Partners)

October 26, 2023

Gmail, Yahoo Users Will Be Able to Stop Spam Emails with Just One Click

In a win for the movement against spam-filled inboxes everywhere, major mailbox providers (MPBs) are cracking down. To help recipients...

By Laura Christensen (Sr. Director of Professional Services)

October 6, 2023

Email Authentication Failures: How to Understand and Prevent Email Security Risks

Significance and Benefits of Email Authentication Common Authentication Protocols Authentication Protocol Failures and Consequences Preventing Authentication Failures Email...

By Margaret Wolfenden (Email Strategist)

September 26, 2023

Surviving the Inbox Scam-pede: How to Navigate the Wacky World of Email Scams

In today’s email ecosystem, marketers and subscribers alike share a common fear: the email scam. When brands fall victim to scams, they risk...

By Danielle Gallant (Senior Email Strategist)

May 3, 2023

Gmail Introduces New Blue Verified Checkmarks for BIMI Senders

Have you jumped on the BIMI bandwagon yet?   If you haven’t, the case to do so just became more compelling.   Today,...

By Tom Bartel (Senior Vice President of Data Services)

June 23, 2022

How to Explain SPF in Plain English

The world of email has its share of bad apples.  Phishing and spoofing attacks have skyrocketed over the past few years....

By Rachael Stauffer (Email Strategist)

April 26, 2022

Think Like an Email Expert: How to Troubleshoot DKIM Alignment Failures

Cyberattacks are on the rise worldwide—and these attacks are getting more sophisticated by the day. Since over 90 percent

By Sophie Jean (Senior Email Strategist)