Advanced deliverability tools that enhance your Litmus workflows.
November 5, 2025
AI in email marketing has been a topic of discussion for years. But in the past few months, it’s truly exploded—just in time...
September 22, 2025
As email marketers, we understand the importance of creating timely, engaging content that drives conversions during the holiday season. However, we must...
September 12, 2025
The holidays are characterized by festivities, happiness, and lots of shopping. U.S. shoppers
April 9, 2025
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what...
February 10, 2025
Today’s email landscape is shaped by rising subscriber expectations and evolving mailbox provider (MBP) standards designed to enhance the user experience. In this environment, getting...
December 6, 2024
Yahoo’s Marcel Becker is always a highly popular guest on Validity’s State of Email Live webinars, and...
November 22, 2024
Holiday email campaigns are vital for boosting engagement and sales. Holidays provide a unique opportunity to connect with customers seeking gifts and promotions. Well-crafted emails...
November 21, 2024
My colleague Julie Stuck recently wrote a fantastic overview of the BIMI protocol changes we’ve seen over the...
September 26, 2024
Understanding Pixels Email Reading Environment Trends Why Opens Matter and How to Improve Rates Building Lasting Email Success Open...
July 5, 2024
If working with email marketers has taught us at Validity anything, it's that scrambling to maintain deliverability and adhere to the...