Meet Heatwave, a new Validity blocklist that identifies unethical cold email practices and artificial domain warming. Learn more
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Apple Mail inbox placement — 96.4% (up 1.1pp WoW)
Pristine spam trap hit detected on list "newsletter-jan"
Open rate up 4.7pp on personalized subject-line cohort
Click-through dipped on transactional flow — investigating segment overlap
1.2M campaigns analysed in the last 24 hours
List-hygiene scan flagged 11,243 risky addresses for review
Unsubscribe rate stable at 0.12% globally
Apple Privacy proxy is influencing 28% of opens on iOS
Engagement tier "highly active" grew 6.3% MoM
Subject-line classifier — 0 promotional terms flagged on B2B template
Inactive-90 segment volume crossed warning threshold
All 4 sending IPs IPv6-ready and accepted at Gmail
Subdomain delegation drift on bounce.example.com — TTL race detected
DNS propagation complete for new bounce domain
Greylisting events up 14% at Office365 — retry latency in band
Inbox placement at Gmail US — 97.1% (last 7 days)
Yahoo JP folder shift detected — 6.4% spam-folder movement
Outlook.com EU — median latency 38 seconds
CAN-SPAM footer present and parseable in all variants
CASL consent metadata missing on 412 addresses — review
Strategist playbook "Q4 reputation freeze" recommended for sender ID 30482
GDPR opt-out propagated to 7 downstream ESPs
Pilot-customer scoping refreshed — 14 customers active
DMARC policy quarantine — alignment at 99.4% across last 7 days
ARC seal mismatch on 2.1% of forwarded mail
DANE TLSA records aligned across MX
One-Click List-Unsubscribe header present (RFC 8058)
Yahoo inbox dipped 3.2% on spring-promo campaign
Microsoft SNDS — 2 IPs moved from "Green" to "Yellow"
Gmail spam rate trending below 0.05% for 30 consecutive days
Spamhaus SBL listing on 192.0.2.45 — delist requested 11 min ago
SURBL not listing any sender domains
Comcast complaint rate elevated — 0.18% (threshold 0.10%)
Apple Mail inbox placement — 96.4% (up 1.1pp WoW)
Pristine spam trap hit detected on list "newsletter-jan"
Open rate up 4.7pp on personalized subject-line cohort
Click-through dipped on transactional flow — investigating segment overlap
1.2M campaigns analysed in the last 24 hours
List-hygiene scan flagged 11,243 risky addresses for review
Unsubscribe rate stable at 0.12% globally
Apple Privacy proxy is influencing 28% of opens on iOS
Engagement tier "highly active" grew 6.3% MoM
Subject-line classifier — 0 promotional terms flagged on B2B template
Inactive-90 segment volume crossed warning threshold
All 4 sending IPs IPv6-ready and accepted at Gmail
Subdomain delegation drift on bounce.example.com — TTL race detected
DNS propagation complete for new bounce domain
Greylisting events up 14% at Office365 — retry latency in band
Inbox placement at Gmail US — 97.1% (last 7 days)
Yahoo JP folder shift detected — 6.4% spam-folder movement
Outlook.com EU — median latency 38 seconds
CAN-SPAM footer present and parseable in all variants
CASL consent metadata missing on 412 addresses — review
Strategist playbook "Q4 reputation freeze" recommended for sender ID 30482
GDPR opt-out propagated to 7 downstream ESPs
Pilot-customer scoping refreshed — 14 customers active
DMARC policy quarantine — alignment at 99.4% across last 7 days
ARC seal mismatch on 2.1% of forwarded mail
DANE TLSA records aligned across MX
One-Click List-Unsubscribe header present (RFC 8058)
Yahoo inbox dipped 3.2% on spring-promo campaign
Microsoft SNDS — 2 IPs moved from "Green" to "Yellow"
Gmail spam rate trending below 0.05% for 30 consecutive days
Spamhaus SBL listing on 192.0.2.45 — delist requested 11 min ago
SURBL not listing any sender domains
Comcast complaint rate elevated — 0.18% (threshold 0.10%)
Validity Inc. | August 5, 2020

Validity Appoints Gary Hall Chief Financial Officer

Seasoned financial executive rounds out management team as the company continues its impressive growth

AUGUST 05, 2020 – BOSTON, MA

Validity, the most trusted name in customer data quality, announced today it has appointed Gary Hall as its Chief Financial Officer (CFO). With more than 20 years of experience leading finance and operational teams at high-growth technology companies, Hall brings successful public market experience to Validity, where he will work closely with Mark Briggs, Validity’s chairman and CEO, the executive team, and the Board of Directors as Validity enters its next phase of development.

Prior to joining Validity, Hall was CFO of Casa Systems, Inc., a provider of ultra-broadband solutions for mobile, cable, fixed and converged service providers. While there he helped lead the company through significant growth, culminating in an Initial Public Offering (IPO) in 2017. Before Casa Systems, Hall was CFO of eCopy, a provider of document management solutions, which was purchased by Nuance Communications in 2009. Previous to eCopy, Hall served as both controller and later CFO at MatrixOne, a product life-cycle management software company. In 2000 he helped lead the company’s IPO, followed by its subsequent sale to Dassault Systems in 2006.

“As a leader in customer data quality and email, joining Validity gives me the great opportunity to work with a growing, global company in a solid market position driven by strong demand,” said Hall. “I’m looking forward to supporting Validity in all its upcoming financial initiatives, especially through these next exciting quarters.”

“With five acquisitions now under our belt and a loyal, global customer base of thousands of the world’s leading companies, all growing faster because of Validity solutions, we have accomplished a great deal since launching Validity two-and-a-half years ago,” said Mark Briggs, chairman and CEO of Validity. “I am excited to welcome Gary to our team and know that our continued expansion will certainly benefit from his experience and financial leadership.”

In addition to Gary’s appointment as CFO, Validity has also recently hired Frank Capecci as senior vice president of Human Resources and promoted Ryan Pfenninger to the position of chief technology officer (CTO).

“It’s wonderful to welcome Frank to our team as we continue to invest in Validity’s global workforce and strengthen our diverse and inclusive culture,” continued Briggs. “And I’m particularly delighted to celebrate Ryan’s promotion as Validity’s first CTO. I have rarely had the privilege to work with such a remarkable and talented executive. Our customers are in for quite a treat with the innovation being unleashed within our product groups under Ryan’s graceful leadership!”

About Validity
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerifyReturn PathTrust Assessments, 250ok, and GridBuddy – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedInInstagram and Twitter.

For more information:
pr@validity.com