Meet Heatwave, a new Validity blocklist that identifies unethical cold email practices and artificial domain warming. Learn more
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Apple Mail inbox placement — 96.4% (up 1.1pp WoW)
Pristine spam trap hit detected on list "newsletter-jan"
Open rate up 4.7pp on personalized subject-line cohort
Click-through dipped on transactional flow — investigating segment overlap
1.2M campaigns analysed in the last 24 hours
List-hygiene scan flagged 11,243 risky addresses for review
Unsubscribe rate stable at 0.12% globally
Apple Privacy proxy is influencing 28% of opens on iOS
Engagement tier "highly active" grew 6.3% MoM
Subject-line classifier — 0 promotional terms flagged on B2B template
Inactive-90 segment volume crossed warning threshold
All 4 sending IPs IPv6-ready and accepted at Gmail
Subdomain delegation drift on bounce.example.com — TTL race detected
DNS propagation complete for new bounce domain
Greylisting events up 14% at Office365 — retry latency in band
Inbox placement at Gmail US — 97.1% (last 7 days)
Yahoo JP folder shift detected — 6.4% spam-folder movement
Outlook.com EU — median latency 38 seconds
CAN-SPAM footer present and parseable in all variants
CASL consent metadata missing on 412 addresses — review
Strategist playbook "Q4 reputation freeze" recommended for sender ID 30482
GDPR opt-out propagated to 7 downstream ESPs
Pilot-customer scoping refreshed — 14 customers active
DMARC policy quarantine — alignment at 99.4% across last 7 days
ARC seal mismatch on 2.1% of forwarded mail
DANE TLSA records aligned across MX
One-Click List-Unsubscribe header present (RFC 8058)
Yahoo inbox dipped 3.2% on spring-promo campaign
Microsoft SNDS — 2 IPs moved from "Green" to "Yellow"
Gmail spam rate trending below 0.05% for 30 consecutive days
Spamhaus SBL listing on 192.0.2.45 — delist requested 11 min ago
SURBL not listing any sender domains
Comcast complaint rate elevated — 0.18% (threshold 0.10%)
Apple Mail inbox placement — 96.4% (up 1.1pp WoW)
Pristine spam trap hit detected on list "newsletter-jan"
Open rate up 4.7pp on personalized subject-line cohort
Click-through dipped on transactional flow — investigating segment overlap
1.2M campaigns analysed in the last 24 hours
List-hygiene scan flagged 11,243 risky addresses for review
Unsubscribe rate stable at 0.12% globally
Apple Privacy proxy is influencing 28% of opens on iOS
Engagement tier "highly active" grew 6.3% MoM
Subject-line classifier — 0 promotional terms flagged on B2B template
Inactive-90 segment volume crossed warning threshold
All 4 sending IPs IPv6-ready and accepted at Gmail
Subdomain delegation drift on bounce.example.com — TTL race detected
DNS propagation complete for new bounce domain
Greylisting events up 14% at Office365 — retry latency in band
Inbox placement at Gmail US — 97.1% (last 7 days)
Yahoo JP folder shift detected — 6.4% spam-folder movement
Outlook.com EU — median latency 38 seconds
CAN-SPAM footer present and parseable in all variants
CASL consent metadata missing on 412 addresses — review
Strategist playbook "Q4 reputation freeze" recommended for sender ID 30482
GDPR opt-out propagated to 7 downstream ESPs
Pilot-customer scoping refreshed — 14 customers active
DMARC policy quarantine — alignment at 99.4% across last 7 days
ARC seal mismatch on 2.1% of forwarded mail
DANE TLSA records aligned across MX
One-Click List-Unsubscribe header present (RFC 8058)
Yahoo inbox dipped 3.2% on spring-promo campaign
Microsoft SNDS — 2 IPs moved from "Green" to "Yellow"
Gmail spam rate trending below 0.05% for 30 consecutive days
Spamhaus SBL listing on 192.0.2.45 — delist requested 11 min ago
SURBL not listing any sender domains
Comcast complaint rate elevated — 0.18% (threshold 0.10%)
Validity Inc. | December 9, 2020

Validity Wins Silver in 10th Annual Best in Biz Awards

Company’s Everest Platform Recognized As One of the Most Innovative Enterprise
Products of the Year

DECEMBER 09, 2020 – BOSTON, MA Validity, the most trusted name in customer data quality, announced today it has been named a Silver winner in the Best in Biz Awards’ “Most Innovative Enterprise Product of the Year” for its Everest platform. The Best in Biz Awards are the only independent business awards program that is judged each year by editors and reporters from top-tier publications throughout North America.

Launched in August of 2020, Everest is a complete email analytics platform powered by Validity’s exclusive data feeds, the largest data network in the industry, and widespread integration and support within the email ecosystem. It offers marketers a complete set of tools to prepare, test, optimize, and measure their email campaigns. With Everest, brands can see how their campaigns perform compared to other global senders as well as against their top competitors. These unique capabilities offer marketers the most complete analysis of their email marketing channels, enabling them to get more email delivered and more customers engaged than ever before.

Despite the global challenges, the 10th annual Best in Biz Awards program saw a particularly strong field of entries from public and private companies of all sizes, geographic regions, and industries in the U.S. and Canada. These included some of the most recognizable and admired global brands to the most innovative start-ups and nimble local companies, proving North American business’ resilience and ability to continually innovate and grow despite the odds. The judges were impressed with this year’s winners’ agility and adaptability that allowed their businesses to thrive, especially the willingness to go the extra mile to help their customers.

“We have received great feedback from our customers around the world on the immediate, positive impact Everest is having on their businesses – especially in this trying year,“ said Mark Briggs, chairman and CEO of Validity. “It’s an honor to have a distinguished panel of judges such as those from Best in Biz recognize Everest as one of the most innovative products of 2020. I’d like to thank each of our customers for their continued support of our platform – their support earned us this award!”

The 2020 judging panel included writers from Barron’s, Consumer Affairs, USA Today, and Wired – among others.

“In this wild year, it’s amazing to see companies still innovating, adapting, and thriving,” said Christopher Null, a writer for Wired who has judged seven of the last 10 Best in Biz Awards programs. “There’s so much in the business world that is inspirational right now.”

For a full list of gold, silver, and bronze winners of the Best in Biz Awards 2020, visit: https://www.bestinbizawards.com/2020-winners.

About Validity

For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerifyTrust Assessments, Everest, and GridBuddy – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram, and Twitter.

About Best in Biz Awards
Since 2011, Best in Biz Awards has been the only independent business awards program judged by a who’s who of prominent reporters and editors from top-tier publications from North America and around the world. Over the years, judges in the premier awards program have ranged from Associated Press to the Wall Street Journal and winners have spanned the spectrum, from blue-chip companies that form the bedrock of the global economy to some of the world’s most innovative start-ups and nimble local companies. Each year, Best in Biz Awards honors are conferred in two separate programs: North America and International, which include 90 categories focused on company, team, executive, product, CSR, media, PR, and other categories. For more information, visit: https://www.bestinbizawards.com.