Validity Announces Expansion of Relationship with Microsoft

Validity Inc. | December 15, 2020

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DECEMBER 15, 2020 – BOSTON, MA Validity, a leading provider of customer data quality and marketing analytics software, announced today a significant expansion of its strategic relationship with Microsoft. Validity is joining the Microsoft Business Applications ISV Connect Partner Program, which unlocks Microsoft technical, marketing, and sales enablement resources and allows Validity to offer its powerful suite of CRM data quality tools directly to Microsoft Dynamics 365 customers for the first time.

“This new collaboration with Microsoft gives both Validity and Microsoft users an opportunity to get even more out of these already powerful tools,” said Mark Briggs, CEO of Validity. “Being part of the  ISV Connect Program is yet another unique offering Validity brings to the market. The program will be a key differentiator as we continue to develop solutions that dramatically improve return on investment for companies using the world’s leading CRM platforms, including Dynamics 365.”

Validity’s software solutions will also help Dynamics users drive higher CRM adoption rates, improve customer data accuracy, and generate better results from sales and marketing campaigns.

“We are thrilled to be joining Microsoft’s Business Applications ISV Connect Program,” said Brian Winters, Vice President of Global Strategic Partnerships at Validity. “The investment of resources from Microsoft will help us accelerate development and is an intentional shift in our partner and product strategy.”

“Our program is designed to make it easy for companies like Validity to integrate with Microsoft Dynamics 365, many for the first time,” said Carlos de Torres, Vice President US Partner Development at Microsoft Corp. “We welcome Validity into the Microsoft Business Applications ecosystem.”

About Validity

For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerifyTrust Assessments, Everest, and GridBuddy – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedInInstagram and Twitter.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time