State of Email Tactics

5 Ways to Make AI Summaries Work for Your Brand

AI is rewriting how subscribers engage with your emails.

When email AI summaries rolled out, some people embraced them, others turned them off, and another group sits somewhere in the middle.  
  
They’ve made marketers’ jobs even more complex: on top of regular email workflows, you now have to worry about how AI is portraying your carefully created sends. Luckily, our in-house AI experts are here to help marketers who want actionable takeaways for tackling this new challenge.  
 
In this session you’ll learn:  

  • Design tweaks so AI can read your entire email
  • How to leverage AI tools for email summary testing 
  • Results from Rafael’s AI summary tests on Gmail, Yahoo, and Apple mailboxes 

Whether you’re building campaigns or approving them, you’ll get a clear picture of what AI sees in your emails and exactly what to do about it.