Validity Invests in Flagship DemandTools Platform for Continual Delivery of Clean, Report-Ready Data

Validity Inc. | October 5, 2021

Updates build on DemandTools’ long-standing industry prowess to become the most integrated and adaptable data management platform on the market 

BOSTON, October 5, 2021 – Today Validity, the leading provider of data quality and email marketing success solutions, launched a V release of its flagship DemandTools product. The data quality powerhouse enables organizations to market, sell, and support more effectively by making it easier to continuously maintain clean, accurate, and trustworthy data.  

The past year exposed cracks in CRM software and practices, exacerbating the need for organizations to better collect and protect their customer data. In fact, a recent study from ITProPortal revealed the pandemic increased data decay by an annualized rate of 37.5%, rendering that customer data obsolete. While this may seem like a siloed CRM problem, the reality is that bad data quickly propagates through an entire organization leading to much larger implications, often tied to a loss of revenue and tarnished brand reputation. 

The DemandTools V release reflects these challenges and enables organizations to evaluate their data in a way that’s secure, easy to use, and can be tailored to fit their needs. New capabilities include: 

  • Built-in data quality assessment: The newly integrated Assess module allows organizations to easily understand how strong or weak their data is, revealing where they should prioritize their time and resources to quickly remediate any issues. Through ongoing reports, organizations will be able to better pinpoint areas of improvement and make those changes before it negatively impacts their customer relationships.
  • Improved user experience: The DemandTools V release features a more modern interface, including intuitive grouping of functionality organized by the problems data quality teams are trying to solve, as well as Mac compatibility. From more Single Sign On (SSO) options to an embedded scheduler, Validity has significantly improved the workflow for CRM admins and automated the mundane processes that have traditionally bogged down their role. 
  • Increased adaptability: Modules complement each other but work separately, ensuring organizations are able to easily customize DemandTools for their needs. Long-time users will appreciate new touches like cross-field comparisons, contact account relationship merging capabilities, and the flexibility to compare fields for updates and upserts instead of using a unique identifier.

“DemandTools is one of the original pioneers of database quality management. We have been helping organizations solve their most pressing data quality challenges since 2000, and we’re not letting up,”  said Chris Hyde, SVP, Global Head of Data Solutions of Validity. “We are continuing to push the industry forward and stretch DemandTools’ capabilities to better support the evolving needs of CRM admins today who are beholden to antiquated CRM software and at times feels like they serve the CRM, as opposed to the CRM serving them. With DemandTools V release, our customers now have access to all the tools and functionality they need to make good, clean data their top asset and competitive differentiator.” 

“I logged into DemandTools as an admin before I’d even seen the Salesforce login page – and I’m thrilled to see the investment Validity has made to reboot this incredible tool,” said Gemma Blezard, Salesforce MVP and Co-CEO and Founder of the Architech Club. “Saving scenarios, manipulating data right inside Salesforce, and using smart criteria saved hours of admin time, giving me the space I needed to make Salesforce relevant for my sales users, and the knowledge to confidently save time migrating data for my clients as I progressed into consultancy. I absolutely love it.”

To learn more about the DemandTools update, click here


For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Everest, and GridBuddy Cloud – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit and connect with us on LinkedIn, Instagram, and Twitter.

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