Advanced deliverability tools that enhance your Litmus workflows.
September 13, 2019
Gmail forms a large part of a typical B2C email list and can be a challenging mailbox provider (MBP) when it comes to email...
September 3, 2019
Email marketing metrics don’t just help you confirm when things are going right. They also flag you when things aren’t going as planned so...
July 30, 2019
Much like with when conducting any interaction, reputation is important. When you are searching for a new restaurant to eat at or a new...
June 19, 2019
**Update: As of 6/19, Barracuda listings decreased from approximately 2000 on 6/18, to approximately 900 today.** This morning you may have woken up to a...
May 21, 2019
Sender Score is the first stop for many in determining the health of their IP reputation, and if it isn’t yours, then it should...
May 7, 2019
Recently I received the following question: Dear LB, Any tips on how to handle Google Postmaster Tools’ (GPT) bad ratings of our domain and IP? Regretfully, Worst IP...
March 13, 2019
Do you need to know how to avoid spam complaints and unsubscribes with your email marketing campaigns? Getting spam complaints and...
February 21, 2019
E-newsletters provide your business with a great, simple way to communicate with loyal customers. E-newsletters are relatively inexpensive to send and they're a great...
June 28, 2018
Feedback Loops (FBLs) are an important part of being a good sender. Knowing when your message has been marked as spam is...
June 27, 2018
The one deliverability question we hear the most frequently is, unsurprisingly, something that doesn’t have an easy answer: How do I get my emails...