July 27, 2023
Spam traps are email addresses with the sole function of identifying and catching, well, spammers. Unfortunately, anyone can fall victim to a...
June 5, 2023
Email segmentation identifies and groups your subscribers based on one or more characteristics, including demographics, behavioral data, location, interests, survey results, and changes...
February 15, 2023
Email marketers face an all-too-common question: Should we spend time reviewing and updating our email lists proactively, or should we focus on...
September 30, 2022
The world of email marketing is ever-changing. But even the most well-oiled digital marketing machine...
September 22, 2022
Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or complaints lately? You may have...
December 22, 2020
When looking to start any relationship, it's important to present an enticing first impression. Whether it's dressing in your best clothes for a first...
October 6, 2020
There are more than a few myths floating around the industry about seemingly magical quick fixes for removing spam traps from your subscriber list....
February 27, 2020
Can anyone resist a honeypot? Certainly Winnie the Pooh can’t, and in email, neither can email marketers...in a way. But let’s start at the...
October 16, 2019
No matter what’s lurking in your email marketing database – real or fake email addresses, deliverable or undeliverable ones, or something in between –...
July 18, 2019
What is List Validation? Validation versus Verification Validation Myths We’ve partnered with the inimitable Lauren Meyer,