Danielle Gallant

Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Posts by Danielle Gallant

How Major Providers Like Google, Microsoft, and Apple Sort Your Inbox

Gmail Annotations in 2025: What They Are, How They Work, and What Comes Next

CRMs, CDPs, ESPs, and Everest: Demystifying the Martech Stack

Do IP Warmup Services Really Work?

Why Using the DKIM l= Tag is Always a Bad Idea

What are the Advantages of a Shared IP Address vs. a Dedicated IP Address?

How to Set Up an SPF Record in 5 Simple Steps

Beyond Mere Compliance: Reaching Subscriber Inboxes Through Adoption of Best Practices

Privacy, Please! A Look at 2023’s Developments in Email Privacy—and What’s Ahead in 2024

Surviving the Inbox Scam-pede: How to Navigate the Wacky World of Email Scams

Breaking Up is Hard to Do: The Top 6 Reasons for Email Unsubscribes

10 Tips to Create a Customer Loyalty Program Email Subscribers Love

The Art of the Oops: How to Recover from an Email Marketing Mistake

3 Do’s and Don’ts of Dynamic Content

Read Validity's tips for email list hygiene post-MPP.

7 Email List Hygiene Tips for a Post MPP World

Empathetic Email Marketing: 5 Ways to Win Over the Conscious Consumer

Top Email Personalization Tips to Increase Engagement and Boost Your Revenue

Top 3 Ways to Avoid Email Spoofing Attacks