Google Talks About the New Gmail Sender Requirements

The recent announcement of Gmail and Yahoo’s new requirements for bulk senders sent shockwaves throughout the email industry.   

Although these requirements take effect in February, many senders are still confused about what these policies mean and how to comply. As a result, their email programs are still unprepared—and their deliverability is about to get much more difficult!  

To lend a hand, we’re going straight to the source. Tune in for this session of State of Email Live, featuring Ebenezer Anjorin, Lead Product Manager at Google.   

Topics include:  

• Which specific requirements Gmail (and Yahoo) are introducing—and why  
• How to comply with the new requirements—and penalties for non-compliance  
• Common misperceptions about the new policies  
• Time frames for enforcement  

Validity’s in-house email expert Julie Stuck will also join us to review the latest global email KPIs, and whether the new requirements are having any impact.