Ultimate Guide to Deliverability

What every marketer needs to know

Deliverability is the brass ring that every marketer strives for, but it’s surprisingly difficult to define. Try Googling the term and your results will leave you more confused than when you started.

The truth is, deliverability is a remarkably complex topic—but an incredibly important one. Understanding the complexities of deliverability can mean the difference between success and failure for your email campaign.

In this guide, we’ll get down to the nitty-gritty of deliverability, including:

  • The history of spam, and how spam filters work
  • How mailbox providers distinguish the good from the bad
  • Factors that influence deliverability, like list quality, subscriber complaints, authentication, blacklists, subscriber engagement, and more
  • What every marketer can do to ensure their email campaigns land in the inbox