The State of Email Marketing

Are you maximizing the ROI from your email marketing effort?

Email remains one of the most important and effective marketing channels. While some organizations are doing an exceptional job of contributing to business results, countless organizations are still struggling to achieve a return on their email marketing investment.

To understand the impact and effectiveness of email marketing, Demand Metric and Return Path by Validity partnered to uncover which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email.

Some findings of the 2019 State of Email Marketing include:

  • Firms that report increasing email marketing effectiveness are more likely to also report annual revenue growth.
  • The biggest email marketing challenge is competition for attention in the inbox (45 percent).
  • Email deliverability ranked third on the list of challenges and saw a 12 percent increase compared to the 2018 study.
  • And more!