The State of Email Marketing

Are you maximizing the ROI from your email marketing effort?

Email remains one of the most important and effective marketing channels. While some organizations are doing an exceptional job of contributing to business results, countless organizations are still struggling to achieve a return on their email marketing investment.

To understand the impact and effectiveness of email marketing, Demand Metric and Return Path by Validity partnered to uncover which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email.

Some findings of the 2019 State of Email Marketing include:

  • Firms that report increasing email marketing effectiveness are more likely to also report annual revenue growth.
  • The biggest email marketing challenge is competition for attention in the inbox (45 percent).
  • Email deliverability ranked third on the list of challenges and saw a 12 percent increase compared to the 2018 study.
  • And more!



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features