The State of CRM Data Management in 2024

Validity surveyed 600+ CRM admins around the world...

…and found that new consumer privacy regulations, technological advances, and job market shifts are all changing the status quo for data managers—and significantly impacting data quality. 

Our key findings include:  

  • 24% of CRM admins said less than half of their data is accurate and complete.  
  • 31% of admins reported that poor-quality data costs them at least 20% of their annual revenue.  
  • 67% said they were concerned about the readiness of their data for AI/ML applications.  

…and that’s just the beginning.  

Ready to take action for a more actionable database? Download the report today!