In many cases, they’re wrong.
Validity surveyed 1200+ organizations around the world and found that user confidence in CRM data does not reflect reality.
This disconnect has crippling bottom-line impacts, including steep revenue losses, customer churn, and employee turnover.
To learn the truth about CRM data quality, read this report from Validity.
Key findings include:
…and that’s just the beginning.
To learn how data quality issues might be sabotaging your business and how to implement a foolproof data management program, download the report today!