The State of CRM Data Management 2022

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Everyone agrees CRM data is important. But too many CRM users assume their data is clean and ready for meaningful use.

In many cases, they’re wrong.

Validity surveyed 1200+ organizations around the world and found that user confidence in CRM data does not reflect reality.

This disconnect has crippling bottom-line impacts, including steep revenue losses, customer churn, and employee turnover.

To learn the truth about CRM data quality, read this report from Validity.

Key findings include:

  • 44% of respondents say they lose over 10% in annual revenue due to low-quality CRM data. 
  • 75% of respondents say staff fabricates data to tell the story they want decision makers to hear. 
  • 64% of respondents would consider quitting their jobs if additional resources aren’t allocated to a CRM data quality plan. 

…and that’s just the beginning. 

To learn how data quality issues might be sabotaging your business and how to implement a foolproof data management program, download the report today!



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