Q1 2026 Marketer Survey: AI Plans and Priorities

What 500 marketers reveal about AI, budgets, and blind spots

AI is reshaping marketing strategy, from how content is created to how messages are surfaced and read by consumers.

So how are marketers navigating this shift? To find out, we surveyed 500 marketers to learn how marketing teams are adapting to AI—and what’s at stake if they don’t.

You’ll find insights on:

AI adoption trends: From pilots to full integration—see how marketers are implementing AI and why some have hit pause
Common barriers: Why skill gaps, poor data quality, and integration struggles that are slowing progress.
Consumer trust: How AI is reshaping consumer expectations and why tolerance for “robotic” messaging is shrinking.
Budgets and priorities: Where marketers are investing in AI and how it’s influencing resource allocation.

…and more!

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