Guide

Four Building Blocks of CRM Data Management

Build a CRM that drives success, not setbacks.

An actionable CRM is the cornerstone of any thriving business. It empowers you to forge stronger connections with prospects, enhance customer experiences, and achieve your business goals. 

But without proper CRM data management, you risk wasting time, resources, and up to 20% of your annual revenue. 

So, where should you start? 

This guide lays out the four essential building blocks of a robust CRM data management strategy, including: 

  • Data governance: Set your team up for cross-functional success with clear guidelines and processes. 
  • Data quality: Learn how to clean, maintain, and uphold the highest standards for your data. 
  • Leadership support: Gain buy-in from stakeholders by framing data quality’s value as it relates to the company’s overarching goals. 
  • Adoption: Get your entire organization aligned and invested in your CRM data management process. 

Start building your CRM on a foundation designed to last. 

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