Email Marketing Campaign Strategies

OPTIMIZING B2C MARKETING PERFORMANCE

Email offers marketers higher ROI than any other marketing channel. In order to capitalize on the potential of email, marketers not only need to develop an email marketing strategy, they need to continuously update their tactics.

To uncover the strategies and tactics email marketing experts are implementing in their programs, Return Path surveyed 104 email marketing influencers.

In this report—Email Marketing Campaign Strategies for Optimizing B2C Marketing Performance—we share the strategies and recommendations of these influencers, including:

  • Important strategic goals for a successful email marketing strategy
  • Barriers to a successful email marketing campaign
  • The most effective email personalization tactics
  • Which resources marketers use to execute their email strategy
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Popular resources

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time