AI and Brand Risk: What Keeps CMOs Up at Night
Everyone—from your team to the board to your peers—wants to know your stance on AI. But as a leader, wading through the hype and LinkedIn noise isn't easy.
In this series, the AI Executive Briefing, we’re zeroing in on the decisions, risks, and strategies leaders need to know—all in just 20 minutes.
In this episode, host Guy Hanson sits down with Validity’s SVP of Marketing, Cynthia Price, to discuss how she leads AI adoption on her team, mitigates the risk of losing brand trust to automation, and develops strategies to create better, more efficient customer experiences with AI.
What you’ll learn:
- How to lead a marketing organization through AI adoption responsibly—without stalling momentum
- How to find the line between smart personalization and content that feels invasive
- How automated decisions can erode brand trust at scale, and what the early warning signs look like
- How to use AI to strengthen audience relationships rather than put them at risk
…and more!