AI and Brand Risk: What Keeps CMOs Up at Night
In this series, we're zeroing in on the AI strategies and risks leaders should know—all in just 20 minutes.
In this episode, host Guy Hanson sits down with Validity’s SVP of Marketing, Cynthia Price, to discuss how she leads AI adoption on her team, avoids losing brand trust to automation, and develops strategies to create better customer experiences with AI.
What you’ll learn:
- How to lead a marketing organization through AI adoption responsibly—without stalling momentum
- How to find the line between smart personalization and content that feels invasive
- How automated decisions can erode brand trust at scale, and what the early warning signs look like
- How to use AI to strengthen audience relationships rather than put them at risk