We help you drive engagement and get noticed by ensuring your message is the right message that is most relevant to your customers.
Drive engagement and get noticed
Email marketers face a serious challenge in trying to catch and hold a customer’s attention. We help you drive engagement and get noticed by ensuring your message is the right message that is relevant to your customers and that it’s sent at the right time – when customers are in their inbox.
The average subscriber receives more than six emails each day, 53 percent of which are promotional
Information overload is a fact of life, and nowhere is this more evident than in the inbox.
Our optimization tools drive your email superpowers, ultimately improving opens, clicks, conversions, and your return on investment. With increased insight into how, where, and when customers are reading your email, Return Path helps you build a winning email strategy.
“We use Inbox Preview to heavily test the localized branded templates and maintain ongoing deliverability maximizing the reach of global audiences. The Return Path pixel allowed to enhance subscriber profiles with relevant location data. Open rates doubled the average for emails sent via this program. CTR tracked a 42% increase and operational efficiency achieved by cutting down dozens of monthly production hours and was critical to increase the relevant reach by 500% with potential for more teams in additional territories around the world on-boarding the program.
Itay Rahat, AVP, Product – Consumer Marketing, Warner Music Group
Email Client Monitor
Knowing which platforms your subscribers are using, their geolocation, and time spent reading your emails, you can design and optimize your emails for your subscribers.
Reaching the inbox doesn’t have to be a challenge.
With Return Path from Validity, we help ensure your delivered messages are actually delivered to the inbox, not the spam folder, increasing customer engagement and email program ROI.