Optimization

We help you drive engagement and get noticed by ensuring your message is the right message that is most relevant to your customers.

Drive engagement and get noticed

Email marketers face a serious challenge in trying to catch and hold a customer’s attention. We help you drive engagement and get noticed by ensuring your message is the right message that is relevant to your customers and that it’s sent at the right time – when customers are in their inbox.

The average subscriber receives more than six emails each day, 53 percent of which are promotional

Information overload is a fact of life, and nowhere is this more evident than in the inbox.

Our optimization tools drive your email superpowers, ultimately improving opens, clicks, conversions, and your return on investment. With increased insight into how, where, and when customers are reading your email, Return Path helps you build a winning email strategy.

“We use Inbox Preview to heavily test the localized branded templates and maintain ongoing deliverability maximizing the reach of global audiences. The Return Path pixel allowed to enhance subscriber profiles with relevant location data. Open rates doubled the average for emails sent via this program. CTR tracked a 42% increase and operational efficiency achieved by cutting down dozens of monthly production hours and was critical to increase the relevant reach by 500% with potential for more teams in additional territories around the world on-boarding the program.

Itay Rahat, AVP, Product – Consumer Marketing, Warner Music Group

Email Client Monitor

Knowing which platforms your subscribers are using, their geolocation, and time spent reading your emails, you can design and optimize your emails for your subscribers.

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Inbox Preview

Make sure your emails look flawless across all devices, email clients, and browsers by instantly previewing your messages and receiving guidance on how to fix issues.

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Reaching the inbox doesn’t have to be a challenge.

With Return Path from Validity, we help ensure your delivered messages are actually delivered to the inbox, not the spam folder, increasing customer engagement and email program ROI.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of satisfied Salesforce administrators

GridBuddy

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time