Meet Heatwave, a new Validity blocklist that identifies unethical cold email practices and artificial domain warming. Learn more
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Apple Mail inbox placement — 96.4% (up 1.1pp WoW)
Pristine spam trap hit detected on list "newsletter-jan"
Open rate up 4.7pp on personalized subject-line cohort
Click-through dipped on transactional flow — investigating segment overlap
1.2M campaigns analysed in the last 24 hours
List-hygiene scan flagged 11,243 risky addresses for review
Unsubscribe rate stable at 0.12% globally
Apple Privacy proxy is influencing 28% of opens on iOS
Engagement tier "highly active" grew 6.3% MoM
Subject-line classifier — 0 promotional terms flagged on B2B template
Inactive-90 segment volume crossed warning threshold
All 4 sending IPs IPv6-ready and accepted at Gmail
Subdomain delegation drift on bounce.example.com — TTL race detected
DNS propagation complete for new bounce domain
Greylisting events up 14% at Office365 — retry latency in band
Inbox placement at Gmail US — 97.1% (last 7 days)
Yahoo JP folder shift detected — 6.4% spam-folder movement
Outlook.com EU — median latency 38 seconds
CAN-SPAM footer present and parseable in all variants
CASL consent metadata missing on 412 addresses — review
Strategist playbook "Q4 reputation freeze" recommended for sender ID 30482
GDPR opt-out propagated to 7 downstream ESPs
Pilot-customer scoping refreshed — 14 customers active
DMARC policy quarantine — alignment at 99.4% across last 7 days
ARC seal mismatch on 2.1% of forwarded mail
DANE TLSA records aligned across MX
One-Click List-Unsubscribe header present (RFC 8058)
Yahoo inbox dipped 3.2% on spring-promo campaign
Microsoft SNDS — 2 IPs moved from "Green" to "Yellow"
Gmail spam rate trending below 0.05% for 30 consecutive days
Spamhaus SBL listing on 192.0.2.45 — delist requested 11 min ago
SURBL not listing any sender domains
Comcast complaint rate elevated — 0.18% (threshold 0.10%)
Apple Mail inbox placement — 96.4% (up 1.1pp WoW)
Pristine spam trap hit detected on list "newsletter-jan"
Open rate up 4.7pp on personalized subject-line cohort
Click-through dipped on transactional flow — investigating segment overlap
1.2M campaigns analysed in the last 24 hours
List-hygiene scan flagged 11,243 risky addresses for review
Unsubscribe rate stable at 0.12% globally
Apple Privacy proxy is influencing 28% of opens on iOS
Engagement tier "highly active" grew 6.3% MoM
Subject-line classifier — 0 promotional terms flagged on B2B template
Inactive-90 segment volume crossed warning threshold
All 4 sending IPs IPv6-ready and accepted at Gmail
Subdomain delegation drift on bounce.example.com — TTL race detected
DNS propagation complete for new bounce domain
Greylisting events up 14% at Office365 — retry latency in band
Inbox placement at Gmail US — 97.1% (last 7 days)
Yahoo JP folder shift detected — 6.4% spam-folder movement
Outlook.com EU — median latency 38 seconds
CAN-SPAM footer present and parseable in all variants
CASL consent metadata missing on 412 addresses — review
Strategist playbook "Q4 reputation freeze" recommended for sender ID 30482
GDPR opt-out propagated to 7 downstream ESPs
Pilot-customer scoping refreshed — 14 customers active
DMARC policy quarantine — alignment at 99.4% across last 7 days
ARC seal mismatch on 2.1% of forwarded mail
DANE TLSA records aligned across MX
One-Click List-Unsubscribe header present (RFC 8058)
Yahoo inbox dipped 3.2% on spring-promo campaign
Microsoft SNDS — 2 IPs moved from "Green" to "Yellow"
Gmail spam rate trending below 0.05% for 30 consecutive days
Spamhaus SBL listing on 192.0.2.45 — delist requested 11 min ago
SURBL not listing any sender domains
Comcast complaint rate elevated — 0.18% (threshold 0.10%)
Validity Inc. | November 15, 2018

Validity Introduces Validity Verify, a New Salesforce Integration for Popular Email Verification Tool BriteVerify

<div class="news-content-wrapper"> <h2> <a href="https://www.validity.com/press-releases/validity-introduces-validity-verify/">Validity Introduces Validity Verify, a New Salesforce Integration for Popular Email Verification Tool BriteVerify</a> </h2> <a href="https://www.validity.com/press-releases/validity-introduces-validity-verify/" class="newsroom-read-more">Read More</a> </div>

Validity Verify allows for quick, real-time email verification within Salesforce Lightning Experience

November 15, 2018 – Boston, MA –  Validity, a global leader in data quality and compliance, announces today a new integration for Salesforce, Validity Verify, to ensure email accuracy in the CRM. Over 15 percent of the emails on marketing lists are invalid, and the value of an email across all industries is reported to be at least $10 per email. Bad emails are a costly mistake for marketers, sales representatives and operations teams that must trust their contact is reachable.

Earlier this year, Validity added BriteVerify to its data integrity platform as an API that can be installed in minutes to anywhere you collect customer data. Now, Validity Verify is its latest email verification solution, allowing for immediate verification of email addresses within Salesforce.

In addition to real-time email verification on leads and contacts, features of the Validity Verify integration include:

  • Immediate display of the verification through a Lightning component when an email address is entered or edited
  • Guidance on the reachability of that email address
  • Ability to refresh verification if it has not been verified recently

Validity Verify ensures the accuracy of email addresses in your database, enabling the sales team to increase efficiency, and reducing the blowback for getting marked as SPAM in marketing efforts. Validity Verify can be purchased with BriteVerify or with the Validity’s Connect Bundle.

Validity and BriteVerify services are relied upon by over 20,000 companies in over 150 countries, and the security and privacy programs are compliant with the strictest controls set by customers and international regulations. Having been through numerous security and privacy audits, Validity’s email verification solutions are fully compliant with GDPR.

About Validity

Validity is a leading global provider of data integrity and compliance offerings that tens of thousands of organizations worldwide rely on to trust their data. With highly-valued products including DemandTools, DupeBlocker, PeopleImport, and BriteVerify, Validity is empowering organizations worldwide to make better decisions that drive more leads, close more deals, and confidently plan for continued growth. For more information visit, https://www.validity.com and connect with us on LinkedIn and @TrustValidity.

PR Contact

Ashley Moore

AM Public Relations for Validity

amoore@ampublicrelations.com