Validity Expands Leading Data Integrity Platform to Microsoft Dynamics 365

Validity Inc. | December 4, 2018

Validity integration with Microsoft Dynamics 365 enables Dynamics customers to trust their data

November 28, 2018 – Boston, MA – Validity, a global leader in data quality and compliance, announces today direct integration of its leading data quality and trust platform with Microsoft Dynamics 365. With this integration, Validity welcomes the Microsoft community to join over 40,000 leading enterprises and hundreds of thousands of CRM administrators across the world that have relied on the Validity platform for over a decade to support marketing, sales, operations and management in achieving reliable and trustworthy CRM data.

As organizations amass large amounts of data through user entry, mass lead generation, mergers/acquisitions and other inputs, Dynamics administrators benefit from the Validity platform, including Validity DemandTools, which brings industry-leading intelligence and automated processes for managing duplicate, invalid, expired, and incomplete data.

Features of Validity DemandTools that benefit sales, marketing, operations and management, include:

  • Deduplication of accounts, contacts, leads and cases
  • A wide array of matching options to meet organizational stewardship requirements
  • Master rules for automated merge decision making
  • Field rules for added flexibility to reduce the risk of losing critical data
  • Scenario management to support a consistent and structured approach to deduplication
  • User record selection for full customer control of record management
  • Cross-platform support to enable migration with other CRM systems, including Salesforce and other leading platforms

Validity DemandTools offers substantially more functionality than native duplicate management tools, enabling mass merging, more robust matching, master rule creation and field value rules in merging.

“Providing direct integration with the Dynamics platform has made it straightforward for the Microsoft Dynamics community to enjoy the benefits of the Validity platform that so many other organizations across the world have been relying on for years.  We will continue to support the Microsoft community with our expanded offerings, including enriched tools for enhancing data integrity and our suite of data quality assessment and benchmarking offerings to help members of the Microsoft Dynamics community increase their trust of their data,” said Validity Chairman and CEO Mark Briggs.

To learn how you can get Validity DemandTools, or other elements of the Validity platform for Microsoft Dynamics 365, click here.

About Validity

Validity is a leading global provider of data integrity and compliance offerings that tens of thousands of organizations worldwide rely on to trust their data. With highly-valued products including DemandTools, DupeBlocker, PeopleImport, and BriteVerify, Validity is empowering organizations worldwide to make better decisions that drive more leads, close more deals, and confidently plan for continued growth. For more information visit, and connect with us on LinkedIn and @TrustValidity.

PR Contact

Ashley Moore

AM Public Relations for Validity

[email protected]