Validity Inc. | July 12, 2021
Today Validity, the leading provider of data quality and email marketing success solutions, announced new BIMI certificates to make it easier for marketers to adopt Brand Indicators for Message Identification (BIMI). This new offering comes immediately following Google’s announcement of general release support of BIMI across all Gmail inboxes. BIMI is an industry standard email specification that enables the use of brand-controlled logos within supporting email clients. Google joins Yahoo and Fastmail in BIMI support, making BIMI available at roughly 2 billion inboxes (Source: https://financesonline.com/number-of-email-users/). The new certificates reaffirm Validity’s dedication to the promotion of ethical marketing and a more secure email experience for today’s consumers.
Today’s inboxes are more crowded than ever, with a 94% increase in global email volume year-over-year (Source: State of Email Live). This phenomenon has made it increasingly difficult to attract the attention and confidence of potential customers. BIMI requires Domain-based Message Authentication, Reporting & Conformance (DMARC), and a Verified Mark Certificate (VMC) of a sender’s trademarked logo to display sender-designated logos directly within a recipient’s inbox. DMARC combined with BIMI ensure the organization’s domain hasn’t been impersonated, ultimately strengthening the trustworthiness of marketers’ email marketing for the recipients and increasing email engagement for today’s digital marketers.
Validity has a multitude of resources to help marketers take advantage of the significantly increased adoption by mailbox providers of BIMI, including the tools marketers need to manage both DMARC and BIMI within its Everest email success platform:
Marketers can also keep a close eye on email engagement within Everest to track clicks and conversions before and after DMARC and BIMI implementation to see the benefits of their investment in real time.
“As advocates of ethical marketing and members of the AuthIndicators working group, Validity jumped at the chance to support the broader adoption of BIMI across the email ecosystem,” said Validity Chairman and CEO Mark Briggs. “With the shift to digital marketing greater than ever before, it’s harder than ever to stand out in inboxes cluttered with spam and irrelevant ads. We’re thrilled to see high-caliber email providers like Google enabling marketers to do their jobs to differentiate themselves from spammers and bad actors. Validity customers should now be more confident than ever in their ability to stand out as trustworthy and responsible marketers, and with DMARC and BIMI the end-customer receiving these communications will rest assured knowing they’re not victims of spam or cyber crime.”
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Trust Assessments, Everest, and GridBuddy – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram, and Twitter.
About the AuthIndicators Working Group:
The AuthIndicators Working Group (bimigroup.org), which is developing the BIMI standard, is a vendor-neutral committee of companies working to create a richer, more trustworthy inbox experience for all email users worldwide through increasing the use of authentication to reduce email fraud. Companies working to develop BIMI include Fastmail, Google, Mailchimp, Proofpoint, Twilio SendGrid, Validity, Valimail, and Verizon Media.