Webinar

Why Email Data Quality Matters

Tue, 16 Feb 2021  –  3pm UK • 10am ET

We’ve started thinking about data quality as having three dimensions: compliance; correctness; and completeness. Does it meet the law, is it accurate, and does it include all the information required to fully understand the customer and add lifetime value to your email campaigns? To answer these questions, we’ve collaborated with the DMA to produce a new report, and we’ll be reviewing the fascinating findings in this webinar.

Join us with Dan Goran at Expedia Group, Kate Barrett at eFocus Marketing and Tim Bond at the DMA UK as we review the fascinating findings in the latest DMA report on Data Quality and its three dimensions: compliance, correctness and completeness.

Attendees will learn:

  • How are marketers thinking about their customer data?
  • What practices are they following to keep their email data in good shape?
  • How do they measure whether they are doing a good job?
  • What is the value to their businesses of getting this right . . . or wrong?

Register Now!

MEET THE SPEAKERS

Guy Hanson

VP, Customer Engagement (INTL), Validity

Kate Barrett

Director, eFocus Marketing

Tim Bond

Head of Insight, DMA 

Dan Goran

CRM Product Manager, Expedia Group

Elliot Hogg

Solutions Consultant, Validity

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time