Webinar

Train Your
Email Brain!

Thursday, 17 June – 4pm BST • 11am EST

72% of respondents say email is the most relied upon marketing channel across the customer journey! Just one of the insights from the DMA’s 2021 Marketer Email Tracker.

Anna Frigerio from the DMA joins Validity’s Guy Hanson and Elliot Hogg to review key findings from the newly released report, sponsored by Validity, which creates a benchmark of the email marketing landscape as seen through the eyes of the senders.

Alex Fadahunsi, seasoned CRM Operations Manager, together with Ignacio Lecuona, his Customer Success Manager at Validity, will discuss examples based on their own experience that illustrate an ongoing shift towards more informational content and away from paper-based communications.

Book your ticket now to learn:

  • Are blanket offers/promotions strategies still effective?
  • Do consumers receive as many emails as marketers think they send?
  • Why is there such a big gap in perceptions around relevance?
  • How much marketing budget is spent on email?
  • What impact will upcoming restrictions on behavioural tracking have?

Register Now!

MEET THE CREW

Guy Hanson

VP of Customer Engagement INTL, Validity

Alex Fadahunsi

Senior CRM Operations Manager, Trainline

Ignacio Lecuona

Customer Success Manager, Validity

Anna Frigerio

Insight Manager, DMA UK

Elliot Hogg

Manager of Solutions Consulting INTL, Validity

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time