Webinar

How to Nurture your loyalty landscape with email marketing

Thursday, 25 MARCH  –  3pm UK • 11am ET

What role does email play in serving the main drivers of loyalty like compassion, brand charisma and financial reward?

Digital marketers see great results from nurture initiatives when these are built on customers’ intimacy, trust and satisfaction. This makes sense – DMA research calculates Customer Lifetime Value at £35 which is intrinsically linked with loyalty. Maximise loyalty and you will maximise program value.

Adam Purslow, CEO at TheLoyaltyCo., joins Guy Hanson and Elliot Hogg to discuss the value of email channels for growing loyalty programs.

Attendees will learn:

  • Why the email channel is so well suited to supporting customer loyalty
  • What the primary drivers of customer loyalty are
  • How email programs can be adapted to drive greater loyalty

Register Now!

MEET THE SPEAKERS

Guy Hanson

VP, Customer Engagement (INTL), Validity

Adam Purslow

CEO, TheLoyaltyCo.

Elliot Hogg

Solutions Consultant (INTL), Validity

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time