2020 Email Deliverability Benchmark

ONE IN SIX MESSAGES MISS THE INBOX

Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return According to our latest research, on average, one in six messages are not reaching the inbox.  How does your email program compare 

In our eighth annual deliverability benchmark, we analyzed the performance of over 2 billion email messages sent in 2019 from thousands of senders in over a dozen industries to see how many emails were delivered to the inbox, spam, or blocked altogether. 

Download the report to discover: 

  • What is deliverability and how it’s measured 
  • What can happen to an email after you hit send 
  • Globally, how many emails land in the inbox and the spam filter on average 
  • Deliverability statistics for 30 individual countries 
  • And more! 

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of satisfied Salesforce administrators

GridBuddy

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time