Validity DemandToolsThe platform that keeps Salesforce data clean and AI-ready.
Validity DemandTools finds, fixes, and prevents bad data across your org, so every team and model downstream can trust the information they're working with.
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Trusted by thousands of the world’s biggest brands
Results Not promises:
0 Reduction in time spent on data quality tasks
0 Reduction in time spent on reporting
0 Reduction in time spent on lead entry
The speed your team needs. The accuracy your AI requires.
AI is trained on data. If yours is unreliable, nothing built on it can be trusted. DemandTools keeps Salesforce clean and accurate, automatically.
Data cleansing that runs without you.
Bulk, repeatable processes replace manual cleanup sprints. What used to take a dedicated project now runs on its own.
Data your AI can actually use.
Records are clean, deduped, and structured at the source, so every model and report work from something reliable.
Teams that work smarter, not harder.
When the data is right, reps close faster, marketing targets better, and ops quits firefighting. Clean data pays off everywhere.
DemandTools featuresOne coordinated platform that keeps your data clean at every step.
Validity DemandTools tackles the time-consuming data quality work, so your team can focus on the decisions that actually move the business forward.
Duplicate management
Clean up existing duplicates and maintain a duplicate-free CRM.
Data loading
Move records in and out of Salesforce; no duplicates or broken relationships.
Data quality monitoring tools
Quickly gauge data strength and focus cleanup where it counts.
Mass updates
Make bulk standardizations and field updates; no exporting needed.
Email validation
Verify emails and show results in Salesforce, powered by Validity Engage.
Notifications and history tracking
Get alerts when your Salesforce data is being modified.
Frequently Asked Questions
If you're managing Salesforce data and want to understand the fundamentals, start with the questions we get asked most.
Data quality management is the collection of practices, tools and processes that keep your data accurate, complete, consistent and reliable. In a CRM environment, it covers profiling, cleansing, deduplication, validation, enrichment, governance and ongoing monitoring. A strong quality management strategy treats clean data as an ongoing discipline and gives downstream systems a reliable foundation to build on.
The best data cleaning techniques are profiling, standardization, deduplication, verification and enrichment, and automation and monitoring. Starting with data profiling helps surface where errors exist, making each subsequent step more targeted. Deduplication removes redundant records so your team works from a single, accurate source. Standardization converts data to a consistent format, while verification and enrichment confirm accuracy and fill gaps.
Automating and monitoring these processes on a schedule keeps your data reliably clean, freeing your team from manual oversight.
The skills needed for data migration are migration planning, clean source data and validation at each stage. Before loading records into Salesforce, complete auditing and profiling of your data, resolve duplications or anomalies, then map how fields translate to the target system. Post-migration testing confirms accurate data arrival and relationship integrity.
Automated tools like DemandTools handle most of the cleansing, deduplication and record ownership management, migrating Salesforce data in minutes and putting large-scale efforts within reach of your existing team.
CRM automation works by using rules, workflows and triggers to handle repetitive data management tasks. In Salesforce, that means automatically deduplicating records as they arrive and standardizing fields in real time. Alerts fire when data is modified, and bulk updates run across thousands of records on schedule. Reps, marketers and AI models all work from data they can trust.
Customer Impact
"If nobody's seeing them, it really doesn't matter how amazing your emails are or how incredible the offers are. It's important to start by making sure your emails are delivered. Our partnership with Validity over the years helped us achieve this."
"The [Validity] platform gives users options and lets them choose how they want to work and what works best for them."
"We can be masters of our own destiny. We've got the expertise within our team...and of course, can still feed off the expert support of organizations like Validity to make sure we have the tools and insights to keep us on the right path."
"Validity is our 'security blanket'—our partnership meant we didn't panic when we hit bumps. Any issues that cropped up were quickly resolved by Validity."
"We love that Validity's tools are intuitive, provide us with proactive notifications, and can scale across programs as our needs expand."
"Because of the relationship with Validity, I'm able to focus on my critical work. I'm pretty much leaving it up to the experts to let me know if there's anything I need to take action on immediately."
"My customer success manager always has a pro tip and shares the next challenge we will be facing. Our partnership is a blessing. Really."
"With Validity, we create accessible, on-brand emails faster—while continuously building our team's skills and confidence."
"I work with many vendors, but there are only a couple of companies that are as important to fulfill our needs as Validity. There are no alternatives!"
"Validity played an integral part in helping us optimize our deliverability metrics and improve our Sender Score. We also used Validity to monitor the success of our efforts to 'warm up' brand new IP addresses. Validity helped us achieve a 10 percent increase in inbox placement rate year over year."
"Our business is seasonal. We have strong holiday goals and are always fighting for space in the inbox. Anything we can do to get our messages lifted is important. [Validity] keeps us ahead of the game—and that makes me look good!"
One platform. Every data quality job your CRM needs.
See how DemandTools unifies deduplication, data loading, mass updates, and monitoring, so every interaction (human or AI) runs on data you can trust.
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