Advanced deliverability tools that enhance your Litmus workflows.
June 25, 2018
Pressing the send button can send a sense of panic into the mind of an email marketer. Did I check all my copy?...
April 19, 2018
As an email sender, there’s a lot to think about. There are insights about deliverability you want and need to know. Google...
February 2, 2018
The Times in the UK carried a story this week about how one of our major insurers will quote a higher amount for your...
May 12, 2016
You just found out that your IP address is now on a blacklist. The ominous email you received mentioned a low...
April 15, 2016
With over 300 publicly available blacklists, it's no wonder good senders keep close eyes on their IP and domain activity. Public blacklists are created...
March 14, 2016
Giving and receiving feedback is part of our daily lives. Whether you are asked by a sales associate at a retail store to fill out a...
February 10, 2016
Now and then I find myself daydreaming about football… Not just being at the game, but playing the game, professionally. A little off topic, right?...
December 29, 2015
Many mailbox providers offer marketers a service that provides insight into complaints that were generated by their subscribers; this service is called a feedback loop...
June 25, 2015
As a Technical Account Manager, I see a lot of senders struggle with Microsoft Sender Reputation Data (SRD). They...
June 4, 2015
Sender Score is a numerical score (1-100) for your IP address which operates much like a credit score. The lower your score, the worse...