Episode 22:

Compliance & Privacy

Featuring MeritB2B

July 7, 2021 – 12pm ET • 9am PT • 5pm UK

A global shift towards greater recognition of consumer data privacy rights has seen a raft of new legislation over the past few years, including GDPR in Europe and LGPD in Brazil. For marketers, especially those with a multi-national presence, these new laws present both challenges and opportunities.

On our next State of Email Live, we’ll be joined by Karie Burt, Chief Data & Privacy Officer at MeritB2B, who believes greater commitment to consumer privacy is a force for good. She’ll discuss her experience adapting to new privacy laws and preparing for them in countries where they are still on the horizon.

Attendees will learn:

  • Key legislation that governs (or will govern) their marketing activities
  • How these laws are being enforced, including recent judgements and fines
  • Why marketers should embrace new laws as an opportunity to improve performance

Hosted and moderated by Guy Hanson, this webinar will also feature members of Validity’s global Professional Services team, who will provide expert commentary on the bodies who enforce these laws and new developments that marketers need to keep an eye on.

Plus, we’ll be launching a brand-new resource that provides a useful summary of global data privacy and email marketing laws. Register now to join us for another info-packed hour on July 7!

Register Now!

MEET YOUR SPEAKERS

Guy Hanson

VP, Customer Engagement (INTL), Validity

Karie Burt

Chief Data & Privacy Officer, MeritB2B

Tori Garcia

Senior Email Strategist, Validity

Danielle Gallant

Email Strategist, Validity

Sophie Jean

Senior Email Strategist, Validity

Rafael Viana

Senior Email Strategist, Validity

Sandra Schubert

Professional Service Consultant, Validity

Products

BriteVerify

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GridBuddy Cloud

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Solutions

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