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What consumers really think of AI in the inbox—and what to do 

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Guy Hanson, Jen Partin, and Julie Stuck discuss the most impactful ways that AI is redefining subscriber engagement in the inbox, including actionable tips to help senders adapt to changing consumer sentiments. 

Consumers’ comfort with AI surfacing email deals and recommendations is split.

In 2026, 50% of consumers are still skeptical about AI-produced email content—and that includes AI summaries. Despite hesitation, summaries are slowly but surely changing how users interact with their emails. So, what does this mean for email marketers?

Guy Hanson, Jen Partin, and Julie Stuck discuss the most impactful ways that AI is redefining subscriber engagement in the inbox, including actionable tips to help senders adapt to changing consumer sentiments.

You’ll learn: 

  • How consumers are experiencing AI in the inbox
  • The split consumer sentiments around AI use, both by marketers and by MBPs
  • Changes marketers must make in response to these new change