“To put it bluntly, before we started working with Return Path our email programme was in trouble. The company’s guidance and expertise has been paramount in enabling us to move our email strategy forward. It was clear that we weren’t segmenting enough on certain campaigns, therefore exploring new options and moving away from being our own in-house systems, allowing for better segmentation and more dynamic content, was the best route for us.
“The great thing about our programme now is that email deliverability is so high, which has led to record engagement levels and gives us peace of mind that our members are getting early access to promotions, offers and invitations, which is what they signed up for. We are subsequently seeing increased revenue, improved financial performance and much happier customers, which helps to ensure we stay at the top of our game within the hospitality sector,” concluded Purslow.