A new direction for Validity: Your trusted capabilities, now part of the world's best AI email platform, Validity Engage. Learn more
LIVE FEED
Apple Mail inbox placement — 96.4% (up 1.1pp WoW)
Pristine spam trap hit detected on list "newsletter-jan"
Open rate up 4.7pp on personalized subject-line cohort
Click-through dipped on transactional flow — investigating segment overlap
1.2M campaigns analysed in the last 24 hours
List-hygiene scan flagged 11,243 risky addresses for review
Unsubscribe rate stable at 0.12% globally
Apple Privacy proxy is influencing 28% of opens on iOS
Engagement tier "highly active" grew 6.3% MoM
Subject-line classifier — 0 promotional terms flagged on B2B template
Inactive-90 segment volume crossed warning threshold
All 4 sending IPs IPv6-ready and accepted at Gmail
Subdomain delegation drift on bounce.example.com — TTL race detected
DNS propagation complete for new bounce domain
Greylisting events up 14% at Office365 — retry latency in band
Inbox placement at Gmail US — 97.1% (last 7 days)
Yahoo JP folder shift detected — 6.4% spam-folder movement
Outlook.com EU — median latency 38 seconds
CAN-SPAM footer present and parseable in all variants
CASL consent metadata missing on 412 addresses — review
Strategist playbook "Q4 reputation freeze" recommended for sender ID 30482
GDPR opt-out propagated to 7 downstream ESPs
Pilot-customer scoping refreshed — 14 customers active
DMARC policy quarantine — alignment at 99.4% across last 7 days
ARC seal mismatch on 2.1% of forwarded mail
DANE TLSA records aligned across MX
One-Click List-Unsubscribe header present (RFC 8058)
Yahoo inbox dipped 3.2% on spring-promo campaign
Microsoft SNDS — 2 IPs moved from "Green" to "Yellow"
Gmail spam rate trending below 0.05% for 30 consecutive days
Spamhaus SBL listing on 192.0.2.45 — delist requested 11 min ago
SURBL not listing any sender domains
Comcast complaint rate elevated — 0.18% (threshold 0.10%)
Apple Mail inbox placement — 96.4% (up 1.1pp WoW)
Pristine spam trap hit detected on list "newsletter-jan"
Open rate up 4.7pp on personalized subject-line cohort
Click-through dipped on transactional flow — investigating segment overlap
1.2M campaigns analysed in the last 24 hours
List-hygiene scan flagged 11,243 risky addresses for review
Unsubscribe rate stable at 0.12% globally
Apple Privacy proxy is influencing 28% of opens on iOS
Engagement tier "highly active" grew 6.3% MoM
Subject-line classifier — 0 promotional terms flagged on B2B template
Inactive-90 segment volume crossed warning threshold
All 4 sending IPs IPv6-ready and accepted at Gmail
Subdomain delegation drift on bounce.example.com — TTL race detected
DNS propagation complete for new bounce domain
Greylisting events up 14% at Office365 — retry latency in band
Inbox placement at Gmail US — 97.1% (last 7 days)
Yahoo JP folder shift detected — 6.4% spam-folder movement
Outlook.com EU — median latency 38 seconds
CAN-SPAM footer present and parseable in all variants
CASL consent metadata missing on 412 addresses — review
Strategist playbook "Q4 reputation freeze" recommended for sender ID 30482
GDPR opt-out propagated to 7 downstream ESPs
Pilot-customer scoping refreshed — 14 customers active
DMARC policy quarantine — alignment at 99.4% across last 7 days
ARC seal mismatch on 2.1% of forwarded mail
DANE TLSA records aligned across MX
One-Click List-Unsubscribe header present (RFC 8058)
Yahoo inbox dipped 3.2% on spring-promo campaign
Microsoft SNDS — 2 IPs moved from "Green" to "Yellow"
Gmail spam rate trending below 0.05% for 30 consecutive days
Spamhaus SBL listing on 192.0.2.45 — delist requested 11 min ago
SURBL not listing any sender domains
Comcast complaint rate elevated — 0.18% (threshold 0.10%)
Validity Engage

Inbox Placement and DeliverabilityKnow where your mail lands—before your subscribers do.

See exactly where your campaigns land by provider, IP, and domain—and fix deliverability problems before they cost you revenue.

0% Inbox placement rate for Certified senders

0B+ Network data points

0% Of inboxes controlled by providers we monitor

0K+ Email marketers on the platform

Tested across 90+ email providers
Yahoo Mail · Office 365 · iPhone iOS 26 · Android Gmail · Dark Mode · AOL 

What’s includedEverything you need to reach the inbox, all in one place.

Engage brings real-time placement testing, reputation monitoring, and authentication checks into your campaign workflow, so you see deliverability problems before they cost you. 

Real-time placement testing

See exactly where your mail lands across every major provider, using the Validity Intelligence Network for accurate, live results. 

Sender reputation monitoring 

Track your Sender Score across IPs and domains around the clock. Catch reputation drops early, before they turn into placement problems. 

Authentication monitoring

Verify your authentication configuration and alignment across all sending domains. Get flagged the moment something breaks or falls out of alignment.

Blocklist monitoring

Know instantly when your IPs or domains hit a blocklist, with guidance on what triggered it and how to secure removal fast.

Provider-specific insights

Get placement and throttling signals broken out by mailbox provider, so you know exactly where to focus.

Pre-send deliverability check

Run a deliverability check before every campaign and surface spam trap, reputation, and authentication risks that could keep you out of the inbox.

Customer Impact

Keep exploringEngage doesn't stop with Inbox Placement & Deliverability. See what else it can do.

Live Email Monitoring

Your emails keep working (or don’t) long after they leave your ESP. Get 24/7 monitoring for links, rendering, images, and sender authentication—and catch issues before subscribers do.

Learn more

Email Creation & Testing

Find rendering errors across 100+ clients, run automated pre-send QA, and predict performance before you hit send. Get AI-assisted creation with live previews.

Learn more

Sender Certification

The inbox standard trusted by the world’s top mailbox providers. For brands that send at scale and can’t afford to miss the inbox.

Learn more
Have more questions?

FAQs

Stop losing revenue to the spam folder. 

Get real-time placement testing across every major provider, reputation monitoring, and authentication checks in one workflow. Know where your mail lands and why. 

Get started
Frequently Asked Questions

Monitor and improve inbox placement by following these steps:

  1. Run a placement test before sending: Check whether the campaign reaches the inbox or spam folder across mailbox providers.
  2. Compare results by IP address and domain: Identify if the problem only happens in one place or across your entire email program. 
  3. Review provider-specific signals: Look for filtering or throttling at providers like Gmail, Yahoo Mail, and Office 365.
  4. Check your Sender Score: Investigate any sudden drops in reputation that could affect your inbox placement.
  5. Verify authentication: Make sure your Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-Based Message Authentication, Reporting and Conformance (DMARC) are still properly configured and aligned.
  6. Check for blocklist activity and spam traps: Get rid of risky email addresses and deal with the causes of any listing.
  7. Correct the issue and test again: Once you've handled everything, repeat the test before sending.

Inbox placement monitoring software costs vary based on how many emails you're sending, the number of domains and IP addresses you have, the features you need, and the size of your team. Some tools only have fixed plans, while enterprise platforms usually offer custom pricing based on your email program's scale and complexity. Validity Engage is priced on exactly what your team actually needs, so you're only paying for features you need that will actively contribute to your business.

Sender reputation and authentication help mailbox providers decide whether to trust your email and allow it to get to the inbox. Reputation signals like spam complaints, bounces, spam-trap hits, strange sending patterns, and blocklist activity all influence your sender reputation. A weak reputation can increase your chances of being blocked during filtering. Authentication protocols verify that messages are actually authorized to come from your domain. Validity Engage monitors your Sender Score and authentication alignment and flags anything that looks suspicious so you can address it quickly.