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Validity for Email
Increase inbox placement and maximize subscriber reach with clean and actionable data
Trusted by over 10,000 marketers.
Get to the inbox. Engage your recipients. Increase revenue.
Capturing recipients’ attention in an overflowing inbox is hard enough, and as email volume increases so does the complexity of the algorithms used to sort, score, and place email.
To win the inbox, marketers need Validity.
Industry-leading data from the world’s largest email delivery monitoring network
The deepest end-to-end integrations across the email ecosystem
Exclusive data feeds from major mailbox providers and security companies
Prioritized inbox placement through our Sender Certification program
24/7 reputation and delivery status monitoring and real-time alerts
Want to avoid the spam folder?
Challenges delivering emails lead to an average loss of $15k for every million emails sent.
Email sent by participants of our Sender Certification program typically see an 8.6% improvement in Inbox Placement Rate, 61% fewer emails flagged as spam, and 58% fewer emails going missing.
Looking for more engagement?
Globally, 1 in 6 emails are not hitting the inbox, and engagement is down 12.5%.
Improve your inbox placement to over 99% and click-throughs by 20% with Everest. Our email deliverability monitoring platform improves your deliverability, reputation, creative, and engagement.
Working on list hygiene?
Need expert bench strength?
Bring your email program to the cutting edge.
Our seasoned professionals can turn your email metrics into actionable, data-driven strategies, solve your email marketing challenges, find new uses for existing data, and stay current on best practices and methodologies.
Email Deliverability
With Everest, you have access to the industry’s most comprehensive set of email optimization solutions including placement, reputation, creative, and engagement data.
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Sender Certification
With Certification, you ensure your emails reach the inbox by receiving benefits at major mailbox providers to drive increased ROI from the email channel.
Email Verification
With BriteVerify, our email verification solution integrates with multiple email and point of capture platforms to ensure the emails on your list are correct, deliverable, and provide value to your business.
Professional Services
Leave the email troubleshooting and strategy to us. Our team of industry leading email experts helps you improve your email program, resolving your toughest email problems to accomplish your biggest goals.
Email Deliverability
Generate more revenue and increase the lifetime value of your database.
The Everest email success platform provides crucial insights and deliverability guidance from an all-in-one, integrated solution.
Unlike sending platforms and email marketing point solutions whose metrics only tell part of the story, Everest’s exclusive data feeds, access to the largest data network in the industry, and widespread integration and support within the email ecosystem provide the most complete analysis of your email marketing channel. The result? You can get more messages to more people, stand out in a crowded inbox, and execute better campaigns faster.
Sender Certification
Drive more ROI from your email program by reaching more people.
Sender Certification is the only sending practices program that preserves your high inbox placement rates at top mailbox providers.
Sender Certification is an exclusive program built for best-in-class senders, providing added benefits beyond those offered by deliverability platforms and/or email service providers (ESPs). Through continuous monitoring, a dedicated security team, access to exclusive data, and broad partnerships with leading mailbox providers, Sender Certification empowers sophisticated senders to reach more people with every campaign, keep their programs secure, and make more informed decisions.
Email Verification
Ensure high-quality data for a better ROI from sales, marketing, and service.
An email address is one of your digital marketing program’s most valuable assets. However, faulty addresses can be detrimental to your success. Mailing to invalid or problematic addresses damages your reputation with mailbox providers, meaning more of your messages land in the spam folder. This prevents you from connecting with legitimate recipients.
BriteVerify is the industry’s longest standing contact verification solution. It provides secure, scalable validation, so you can build and maintain an actionable database, reach more people, and communicate more effectively.
Professional Services
Elevate your program with customized consulting.
Validity’s global consulting team brings advanced knowledge and industry experience to clients across a range of verticals. We work to help solve unique challenges and achieve specific email marketing goals. Regardless of where you are in your email marketing journey, our team provides expert advice and guidance to help you reach more people, increase engagement, and improve email program effectiveness.
Trust in Email
Trust between marketers, email providers, and consumers has never been more important. Hear from Validity’s Founder and CEO, Mark Briggs, about the importance of trustworthy email, and what makes Validity’s email solutions truly unique in the industry.
Become the hero of your marketing team.
Check out these free tools to help with email deliverability.
Sender Score
Understand your sender reputation and learn how to improve it.
Validity’s Sender Score provides unparalleled visibility into the health of your email program. Your score will help you gauge the quality of your sender reputation and learn how mailbox providers view your IP address to determine if your messages are reaching the inbox. Understanding your reputation is the first step toward taking control of your email deliverability.
Universal Feedback Loop
Manage feedback loops more efficiently.
Monitoring and managing your complaints via mailbox provider feedback loops is a key component of email deliverability. It helps you identify problematic campaigns and understand why subscribers are marking your emails as spam so you can make adjustments to protect your reputation. Validity’s Universal Feedback Loop lets you set up and manage your feedback loop subscriptions from over two dozen providers in one place.